A.B.C. Farms Pvt. Ltd.

History: Today, A.B.C Farms has hybrid cows and Swiss goats, and is one of India's leading cheese producers - Over 60 varieties of processed and natural cheeses have been developed. Sohrab Chinoy along with his wife Marlene, a Dairy Bacteriologist, provide the expertise necessary to turn out the various high-quality cheeses. They also head the R&D department, the focus being quality improvement and development of new varieties of cheeses, all of which are 100% vegetarian, to suit the Indian sentiment and taste buds. The milk that is produced at the farm daily is supplied to various bakeries, hospitals, hotels and restaurants in Pune. Most of the milk is however used in making cheese besides a range of other dairy products like ghee, butter, and paneer; including a variety of fruit-yogurts, shrikhand and a lemon-flavored variation of lassi called LEMSI. These products are marketed directly out of A.B.C Farms' head office and processing unit in Pune and three company owned outlets in Pune as well as through agents in Bombay and Goa.The products are exclusively sold in Pune through selected outlets, three of which are company owned.
A.B.C. Farms is also very environmentally aware. The farm is used for organic farming of vegetables, grains, maize and alfalfa grass. No inorganic fertilizers or pesticides are permitted on the farm ensuring an ecologically sound environment for the farm to flourish. Part of the dung produced by the livestock is converted to bio-gas. The rest of it along with the bio-gas slurry and the urine of the cattle is the major source of fertilizer used at the farm. Vermicompost is used mostly for the fruit trees. Running hot water is available through the solar heating system installed at the farm. These eco friendly practices enhance the value of our milk, dairy and farm products.

A.B.C Farms Pvt. Ltd is also into Technology and Know-how Franchising, Dairy Consulting, Farming and Cattle breeding, Dairy Cultures, and Farm Restaurants.

Operatons: A.B.C. Farms Pvt. Ltd. is involved in several operations, which include milk processing, research and development, organic farming, farm restaurants and consulting besides others.

MILK PROCESSING
A major part of the milk is converted to cheese, however, a substantial amount of liquid milk is also being distributed throughout the city. Natural cheese accounts for 70% of the cheese production while the rest is processed. For its milk processing A.B.C. Farms uses a very versatile range of equipment carefully selected from leading local and international manufacturers. This enables A.B.C. Farms to manufacture a wide variety of dairy products at a quality highly acceptable to the domestic and international consumers.

QUALITY CONTROL -
Research and Development
A.B.C. Farms Pvt. Ltd. has a full-fledged functional laboratory for chemical and bacteriological analysis. Besides being used for quality control and plant hygiene, the laboratory is also extensively used for ABC Farms Research and Development. ABC Farms' research and development capability is proven through its wide range of products as well as its ability to develop new products within a short lead-time, the latest addition being "Paprika Mozzarella", "Marble Cheese" or "Blue n' Mascarpone Torte".

Dairy and Agro-based Consultancy
A.B.C. Farms' "Preach what you Practice" philosophy has gained wide appreciation and attracted a wide range of clientele. A.B.C. Farms has undertaken consultancy assignments to set up dairy farms from the concept to self-sufficient operational stage. In addition A.B.C. Farms is also into Technology and Know-How Franchising.

Cattle and Goat Breeding
A.B.C. Farms' basic herd started with a 50:50 bloodline of Gir/Holstein cows. The herd has been steadily upgraded with Holstein to bring in more hybrid vigor. A.B.C. Farms also has a herd of pure-bred Swiss Saanen Goats, local goats and crossbred goats. The milk is used for producing goat milk cheese and the meat for high quality mutton.

Dairy Cultures
A.B.C. Farms, from a number of strains, formulates and maintains various cultures that are bacteriological as well as fungal. These are used selectively for various fermented milk products as well as cheeses. These cultures are also sold to some select institutional clients.
Farm Restaurants
ABC Farms cultivates controlled quantities of organic wheat and rice besides a variety of herbs and fruits. All these together with A.B.C. Farms dairy products, are given expression through the restaurants owned by A.B.C. Farms in Pune and Goa. Each restaurant has a distinctive and different cuisine ranging form local Garwali and Moghlai to Swiss, Japanese, Italian, Thai and Mexican.

Products:

No matter how far archaeological finds go, there is evidence that cheese came into being in prehistoric times. As a component in our daily diet, cheese is rich in calcium and concentrates almost all of the protein found in milk. Today's fast paced lifestyle has more people eating out than ever before. A.B.C. Farms can develop specific cheese formulations that give your menu items distinctive taste and customer appeal. A.B.C. Farms' innovative packaging concepts will help you reduce preparation time and reduce labour costs. Our customers depend on the convenience, consistency and superior quality of our brands when they need to create an award winning menu item. Maybe it's because we know cheese; or because we have first hand knowledge of using cheese as an ingredient...

Whatever the reason, we at A.B.C Farms recognize the specialized needs of customers who use cheese as an integral part of their product formula.

A.B.C Farms have professionals who provide: Technical Support Product Knowledge Specific Product Application Customized Formulations Market and Industry Information

Customers: Over the years, A.B.C Farms has established a large and varied clientele throughout India. These clients depend on the high-quality cheeses produced by A.B.C Farms. A.B.C Farms has pioneered the efforts to educate people about the different kinds of cheeses and their uses in different cuisines.The variety of uses includes, Table Cheese, Cheese Starters, Salad Cheese, After Dinner Cheese, Confectionary Cheese & Deserts, Organic Cheese, and Diet Cheese.

A significant consumer segment and propagator of A.B.C. Farms' cheeses in Pune and around the country are the thousands of foreign tourists. This confirms A.B.C. Farms' product quality as being internationally comparable and acceptable. A.B.C. Farms products are marketed directly out of its Pune office and outlets as well as through agents in Bombay and Goa. The products are available through several outlets, three of which are company owned in Pune and others around the country besides various retail chains. Major consumers are hospitals, hotels, restaurants and pizzerias.

Press Opinions: Following are a few lines from press coverage that A.B.C. Farms Pvt. Ltd. has received over the past few years: "The little cheese farm of Pune speaks... Teaching the Puneites the ABC of cheese was hardly a (ch)easy task. But 32 flavours later, our relationship has fermented into a many-flavoured wonder. A cheese spread for you to gorge on".

- Citadel Magazine
"Sohrab Chinoy, India's leading cheese supplier believes that maintaining quality standards is the ticket to achieving success. Navnita Melwani charts his rise from a small outhouse to a sprawling farm, producing the best cheese money can buy".
-Hotelier & Caterer.
"Sohrab Chinoy, cheesemaker extraordinaire, is today big in the domestic cheese market, where an awareness of cheese only waxes day after day. His cheese-making plant in Pune, A.B.C. Farms Pvt. Ltd., puts out a magnificent smorgasbord of 55 varieties".
-Times of India

"A.B.C. Farms Pvt. Ltd. manufactures quality products that conform to exacting standards. Chinoy interjects emphatically, The bitterness of poor quality is remembered long after the sweetness of low cost is forgotten".
-Times of India